01 · Brand

Brand guidelines

The shortest version of brand discipline that still does its job. Read this once before designing anything. Refer back when in doubt.

Name

The brand is written OsmoSync. One word, capital O, capital S, no space, no hyphen.

Correct

✓OsmoSync

Wrong

×Osmo Sync, Osmosync, OSMOSYNC, Osmo-Sync, osmosync (in copy)

Lowercase osmosync is acceptable only in domains (osmosync.com), email addresses, and URL slugs / code identifiers. In body copy it is always OsmoSync with mid-sentence capitals.

Logo

The OsmoSync mark is a 12-fold rotational rosette. Use the mark alone when the surface is small (favicon, app icon, profile pic under 100px), brand context is already established, or a square crop is required. Use the full lockup (mark + wordmark) as the default everywhere else: page headers, deck covers, email signatures, business cards.

Variants

·icon.svg — currentColor, inherits surrounding color (web)
·icon-primary.svg — #6c6c6c, default brand color, locked
·icon-light.svg — #ffffff, on dark backgrounds

Rules

·Clearspace: at least one mark-radius of empty space on all sides.
·Minimum size: mark 16px square, lockup 120px wide. Below that, drop the wordmark.
·Never change proportions, recolor outside the palette, add effects (shadow, glow, gradient, outline, 3D, bevel), or rotate / mirror / skew.
·On busy photos, put a soft white panel behind the lockup.

Colors

Primary brand color is #6c6c6c, a balanced mid-grey. The supporting palette is grayscale. Color is restrained on purpose: the brand reads as engineered, neutral, professional.

#6c6c6c

#525252

#858585

#9f9f9f

#e6e6e6

#ffffff

Tokens live in 02-colors/palette.css and palette.json. If a single accent is added later (deep blue, electric blue, or sharp green), it must be one hue, used sparingly, and approved first. Until then: stay grayscale.

Typography

Poppins is the only typeface. Geometric sans-serif, free, available everywhere.

·Weights 400 / 500 / 600 / 700. No lighter, no italic.
·Body 16px Regular (400). Headings 600 SemiBold. Display 40px+ Bold (700).
·Don't pair Poppins with another sans. If a serif is needed for editorial contrast, use Instrument Serif at display sizes only.

Voice

Same voice everywhere: site, product, deck, email.

·Concrete, not abstract. "We ship the pipeline systems your team runs on," not "We empower revenue teams."
·Active, not passive. "OsmoSync builds X."
·Specific, not generic. Numbers, names, time-bounded claims.
·Honest about scope. OsmoSync is early. Don't fabricate metrics, case studies, or social proof.

Banned words

unlock, supercharge, seamless(ly), revolutionary, leverage (as a verb), game-changer, robust, cutting-edge, next-gen, AI-powered (as filler), empower, synergy, ecosystem (loose), holistic, paradigm, world-class, best-in-class.

Also

·No emoji in marketing copy, product UI, decks, or email subject lines. Fine in casual community / Slack where a person is clearly speaking.
·No em-dashes. Use a hyphen-space-hyphen or a sentence break instead.

Domains

·osmosync.com — primary marketing + product site
·osmosync.app — reserved for product, if separated later
·hi@osmosync.com — general inquiries · support@osmosync.com — support